Have you caught COMMERCIAL Covid?
if you get Covid your chances of recovery are 98%. But what if your business catches it? The chances of it surviving is not so good. The plague will be with us for a while. Coronavirus has brutalised the film industry with a massive drop in advertising spending. According to the World Economic Forum, ad spends are […]
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Continue readingHow To Trick People Into Thinking You’re A Good Writer
My livecast workshop HOW TO TRICK PEOPLE INTO THINKING YOU’RE A GOOD WRITER is happening across multiple times zones June 23-24th, 2020. I created this workshop because I know first-hand how my clients struggle with confidence, writer’s block and finding their voice. The secret is thinking and structure. Find clever things to say and you […]
Continue readingIs this the new normal?
I don’t know about you but I’ve always wondered what the shit hitting the fan would look like. If a week is a long time in politics, then three days is a long time in a pandemic. This week I’m thinking about Pain and CourageLet’s do it… COURAGE Let’s start with a definition.The Ned […]
Continue readingWhat to do when you don’t know what to do
Dunno about you, but I was a little tweaked last week.There’s most defo a Def Con 1 vibe in the air. Even here in Sydney, with only a handful of cases. I’m wary of giving advice – and people who give advice – so I just try to share what works for me. Here are some […]
Continue readingTHE TREATMENT WRITER GUIDE TO BRANDING
As a treatment writer, I’m often asked how I treat brand values when I’m writing a treatment. Brands always been the mantra in advertising. But clients and advertising people have a very different view of bands to civilians… the people who are going to be watching the TV commercial. When you’re treatment writer, you need […]
Continue readingCreative LIAisons: Vegas style!
It was a blast to have been part of the Great Guns #storiesin6 workshop with Unilever that brought the thunder at the Creative LIAisons training for a new generation of top creative talent. In less than three hours, they created absolute killer 6 second ads. Creative LIAisons was conceived based on conversations between LIA and […]
Continue reading(SUIT UP + SHOW UP) x 3000
“You can’t think your way into right action, but you can act your way into right thinking.” is a foundation idea pinned by the man who started 12 step recovery. It’s a success principle that works in every aspect of life. It’s the idea that the neuroplasticity in our brains is caused not by thinking […]
Continue readingWHAT’S YOUR 生き甲斐?
Being at the LIA Awards in Vegas made me think about a Japanese concept that means a reason for being. Your “ikigai” is usually used to indicate the source of value in one’s life or the things that make one’s life worthwhile. I’ll show you mine if you’ll show me yours.
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