Basically, I MAKE IDEAS SEXY.

Advertising ideas are my stock in trade. I’ve created, written and sold hundreds of millions of dollars of advertising ideas. Ideas expressed in TVC’s, print and digital media. Ideas that build brands. Ideas that drive sales.

After graduating in my home town of London, I headed to the mystic east starting as a copywriter in 1988 at Ogilvy Singapore. Working across Asia Pacific, often as the only native English speaker in the creative department, I have been developing ideas that went on to become commercials, creative rationales and treatments for thousands of multinational clients. 

In 2001, I picked up an MBA in Australia that proved to be a real shot in the arm for my strategic, creative management and consulting skills. My last advertising jobs were Executive Creative Director of BBDO Malaysia and Regional Creative Director for JWT/River Orchid across Indochina. In 2008, I opened the Gallery of European Art in Bangkok but kept my hand in advertising by writing TVC treatments for directors and production houses to build my consultancy business. The perfect background for a treatment writer.

Now having established myself as the go to guy for A list directors, I spend at least half the year travelling and building those relationships. Earlier this year I was in LA for LA Film Festival and I’ve just got back from Cannes for the Lions which was blast! For example, I’ll be hitting the London Film Festival before heading off to the frosty Berlinale in February and then my first time at SXSW in Austin, Texas which I enjoyed enormously and you can read about here.  Remember, my job’s to win your next job!

Why You Should Work With Me:

✓ EXPERTISE: I’m the world’s best TVC treatment writer because I’ve spent the last 30 years writing, creating and shooting hundreds of TV commercials. I understand the craft and can communicate that in your treatment.

✓ EASY: send over the script/boards, we talk over skype and I’m good to go.

✓ FAST: I’ll have the first draft back to you within 24 hours so that you can be first through the door with your client. Speed is a serious advantage. First in and best dressed often wins the day.

✓ PEACE OF MIND: once I’m on the case, you don’t need to worry. Your job is in good hands. I love writing treatments. I get to play director, you get on with your life and leave the hard work to me.

✓ BEST OF BREED: my treatments kick ass. Comprehensive, convincing and impactful, they consistently win pitches. That’s because this is not some part-time, moonlighting side gig for me. It’s what I specialize in 24/7/365.

✓ VALUE: having me develop your work saves you time and trouble so you can concentrate on what you do best. My fees are easily offset by the jobs you win.

✓ ALL KILLER/NO FILLER: count on tight writing and stunning visuals – my design partners are super talented so your treatment will blow the competition away. See for yourself in PORTFOLIO.

✓ RESULTS: take a look at my recommendations and you’ll see I have an enviable track record. And some very happy clients.