THE MOST PRECIOUS COMMODITY IN THE WORLD.

Is it time, money, freedom, something else?

All those things are definitely important, but it turns out one of the most important things to cultivate is how and where you place your attention. In a noisy, crowded world with an abundance of information and things coming at us every day, it’s never been more important to stay mindful of this. Your attention is money; advertisers and marketers are fighting for it harder and harder every day.

I’m in Las Vegas with Laura Gregory and her crew at Great Guns to help deliver the #STORIESIN6 workshop where we show creatives from around the planet how to develop slick brand messages in only 6 seconds. Your attention is precious. Are you investing it wisely and actively with determination or are you wasting it? In my experience, if you want to be successful and free, mastering your attention is your greatest power.

And if you want to create momentum, transform your talented make more $$$, you really must invest your attention and your efforts wisely.