WHAT’S YOUR 生き甲斐? Being at the LIA Awards in Vegas made me think about a Japanese concept that means a reason for being. Your “ikigai” is usually used to indicate the source of value in one’s life or the things that make one’s life worthwhile. I’ll show you mine if you’ll show me yours.
Paul Regan Paul Regan is known as the world's #1 TVC Treatment Writer. He provides training, consulting, and director treatment writing services that win pitches for directors and production houses worldwide.
