Ghost Treatments
Index +

Notes from the bench

The Craft

Writing on treatment structure, branding, pitching and storytelling — the library is being rebuilt from the original archive.
  1. № 01The Treatment Writer Guide to BrandingAs a treatment writer, I’m often asked how I treat brand values when I’m writing a treatment.
  2. № 02Whores, Hitmen & Hype: Combat Leadership for the Creative Mercenary
  3. № 03How To Trick People Into Thinking You’re A Good WriterThe secret is thinking and structure. Find clever things to say and you […]
  4. № 04DOUBLE the speed you write your treatments and TRIPLE your success rateGrab your FREE training – register here now!
  5. № 05Have you caught COMMERCIAL Covid?Coronavirus has brutalised the film industry with a massive drop in advertising spending.
  6. № 06Is this the new normal?This week I’m thinking about Pain and Courage.
  7. № 07What to do when you don’t know what to doI’m wary of giving advice – and people who give advice – so I just try to share what works for me.
  8. № 08THE PURGE… A Christmas KillingTime to remove the toxic from your life…
  9. № 09Creative LIAisons: Vegas style!Part of the Great Guns #storiesin6 workshop with Unilever at the Creative LIAisons training.