Paul Regan

Paul Regan is known as the world's #1 TVC Treatment Writer. With 30+ years of experience as an agency copywriter and BBDO/JWT Executive Creative Director, he has closed £500M in campaigns and helped hundreds of clients win campaigns for major international brands including Nike, Coca-Cola, Mercedes Benz, Apple, Rolex, and Chanel. Today, he specializes in helping A-list directors and produces research, write and design director treatments that win pitches.

The record

1. CopywriterAgency copywriter — the start of 30+ years in advertising.
2. JWT“At JWT, Paul was my frenemy… JWT doubled in size - due in no small part to Paul's prodigious output of award-winning work.” — Gavin Barrett
3. BBDO / JWTExecutive Creative Director.
4. ThailandAgency partner; directed a TVC to promote UK investment in Thailand. — Ralph Kugler
5. River OrchidInvolved in the initial development of the WING brand and concept. — Brad Jones
6. Theatre comedyWorked in theatre comedy with Chris Kyme, Kyme Chow Hong Kong.
7. Ghost TreatmentsResearches, writes and designs director treatments that win pitches.

Career notes above are drawn only from the existing site and client testimony. A fuller biography will be added from Paul’s own records.

“If you can make it in 30 seconds you can make it in any format.”